Back in my childhood when I used to watch Alif Laila or Ittadi on our national television, television advertising was considered to be the most imperative form of marketing to the brands to reach potential customers.
But have you ever thought when 2017,almost all brands have put a major portion oftheir advertising into the net advertising sector?
Nowadays, it seems that digital advertising took over the tv advertisement. It may sound so surprising to you that I have operated my company’s all campaigns through online since its birth while not promoting in the newspapers or TV. As online promoting truly revolutionized the full marketing world, let’s unpack why it is turning into quite popular among the brands, and why TV advertising will be outmoded in the coming days.
Intending to make sure the message persuasive and powerful at the same time, TV marketers use both audio and visual effects together with various combinations of sound, color, drama, and so on. Compared to the costs, can they really reach all target customers? Does it really make any meaning that mid or entry-level job holders or unemployed people are watching on the ad of the luxurious car like BMW? On the other hand, it is simple to target real customers through online marketing.
Online advertising is considered to be complicated because a single mistake can cost you a lot and thus, you may end up losing your hope. Besides, competition is fierce. In Bangladesh, nowadays, it is frequently seen that who has got a credit card, starts giving ads, and makes others engaged with showing any new ideas.
Now, it is time to discuss the bright sides broadly. Compared to any other form of advertising, online advertisement is known to cover extensively a bigger mass of audiences from anywhere in the world. On top of that, it is actually cost-effective to show a large amount of information. There is no binding to write a large description as a caption for any static post or OVC. Furthermore, re-targeting cannot be a possible job in any form of advertising except online advertising. Besides, digital marketing creates a long-lasting relationship with the customers, and it is possible to show the regular progress of any particular product or the whole brand.
There are top 10 advantages of internet marketing for any type of business.
- Low cost for operations/less expensive
- Assess and track results.
- Demographic targeting/ Target Ideal Customers
- Global presence
- 24/7 Marketing and relationship building with customers
- Data collection for personalization/ lead generation
- Time-effective marketing
- Win-win collaboration costs nothing
- Improve sales/ conversion rate
- Easy to control and run ( one-mouse-click automation)
For any exporters and importers, the dealing gets so easy by the mighty influence of online marketing. If someone is looking for better ways to reach out to your audience, online advertising should be their first choice. Still, my organization cannot think a month without online campaigns.
It is my first note/blog. It is not maybe that much informative. I tried to give you some write-ups to encourage you for writing something over here.